Email marketing remains the highest ROI channel for SaaS. Every dollar spent generates an average return of $42.

Essential Email Sequences

interface EmailSequence {
  name: string
  trigger: string
  emails: Array<{ delay: number; template: string; subject: string; condition?: string }>
}

const sequences: EmailSequence[] = [
  {
    name: 'Welcome & Onboarding',
    trigger: 'user.signup',
    emails: [
      { delay: 0, template: 'welcome', subject: 'Welcome to {product}!' },
      { delay: 2, template: 'quick-start', subject: 'Get started in 3 minutes', condition: 'not_activated' },
      { delay: 48, template: 'tips', subject: '3 tips to get more from {product}', condition: 'not_activated' },
    ],
  },
  {
    name: 'Trial Expiration',
    trigger: 'subscription.trial_ending',
    emails: [
      { delay: -168, template: 'trial-reminder', subject: 'Your trial ends in 7 days' },
      { delay: -24, template: 'final-chance', subject: 'Last day of your trial' },
    ],
  },
]

Segmentation Strategies

Segment users by behavior, plan, engagement level, and lifecycle stage for targeted messaging that converts.

Building Emails That Convert

Subject lines under 50 characters, personalized preview text, scannable body with one CTA, and mobile-first design.

The Bottom Line

Email marketing automation drives activation, retention, and revenue. The Email Template Bundle from BreafIO provides 25+ production-ready templates. The Subscription Hub handles trial management. The Admin Dashboard Pro tracks email analytics. The Growth Analytics Dashboard measures performance, and the SaaS Starter Kit includes built-in email integration.