·7 min
React Email Templates: Transactional Emails for Your SaaS
Transactional emails are the most overlooked part of SaaS development. Welcome emails, password resets, invoice receipts, abandoned cart reminders, and onboarding sequences directly impact user retention and revenue. Yet most developers treat email as an afterthought, using plain HTML tables that break across email clients.
React Email has transformed transactional email development. You write email templates as React components, use Tailwind-like styling that works across all major email clients, and preview changes in real time.
Why React Email
Email development is notoriously painful. Outlook uses Word's rendering engine. Gmail strips `