Building a SaaS Analytics Dashboard: Metrics, Charts, and Insights

A SaaS analytics dashboard gives visibility into the metrics that matter most.

Key SaaS Metrics to Track

interface SaaSMetrics {
  mrr: number; mrrGrowth: number; arr: number; arpu: number
  newSignups: number; trialStarts: number; trialToPaidRate: number
  churnRate: number; netRevenueRetention: number; ltv: number
  dau: number; mau: number; dauMauRatio: number
}

MRR Chart Component

'use client'
import { AreaChart, Area, XAxis, YAxis, CartesianGrid, Tooltip, ResponsiveContainer } from 'recharts'

export function MRRChart({ data }: { data: MRRDataPoint[] }) {
  return (
    <ResponsiveContainer width="100%" height={350}>
      <AreaChart data={data}>
        <CartesianGrid strokeDasharray="3 3" />
        <XAxis dataKey="date" />
        <YAxis tickFormatter={(v) => `$${v.toLocaleString()}`} />
        <Tooltip />
        <Area type="monotone" dataKey="mrr" stroke="#6366f1" fill="#6366f120" />
      </AreaChart>
    </ResponsiveContainer>
  )
}

Cohort Retention Analysis

Track how well you keep customers over time by grouping users into monthly cohorts and measuring retention at 1, 3, 6, and 12 months.

Dashboard Layout

Top bar with big number KPIs, charts row with MRR and signups, detailed metrics with cohort tables, and an activity feed.

The Bottom Line

The Growth Analytics Dashboard from BreafIO includes MRR charts, cohort retention, and revenue analytics. The Admin Dashboard Pro provides dashboard framework. The Analytics Dashboard offers visualization components. The Subscription Hub tracks billing analytics, and the SaaS Starter Kit includes built-in metrics.